Experts tap into behavioral research to promote COVID-19 vaccination in the US
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7 January 2021Experts tap into behavioral research to promote COVID-19 vaccination in the US
As the first doses of COVID-19 vaccines are being rolled out, it is still unclear whether enough Americans are willing to be vaccinated to allow the nation to return to normalcy. Many believe a key part of the equation lies in how effective vaccine communication teams are at convincing the public to get vaccinated. And the key to effective communication tactics in promoting the vaccines may lie in demonstrated behavioral economics and consumer behavior theory, experts say.
