Unconscious biases can drive foodborne illness outbreaks, researchers find

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Unconscious biases can drive foodborne illness outbreaks, researchers find

In the midst of a pandemic that has claimed more than 2 million lives worldwide and disrupted nearly every facet of society since it appeared more than a year ago, understanding the factors that create and facilitate disease outbreaks is more important than ever. Now, researchers at the University of Missouri have determined that cognitive biases—patterns of errors in thinking that affect judgments and behaviors, often unconsciously—can help create and worsen foodborne disease outbreaks.

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