Digitisation and globalization mean that today, a large proportion of the world can access content and opinion in an instant and conversely share their own content and opinions just as quickly. The search engines and the social media apps, are the tools with which real news and fake news can spread quickly often in a viral manner. This ubiquitous and always-on stream of information and disinformation has led to the rise of so-called influencers, people who by wit or wisdom have found themselves to be hubs within the network. Nodes that have many, many inbound connections from the world at large over any of whom they might offer a guiding word, for good or bad.