Individual privacy and big data uses in public health

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Individual privacy and big data uses in public health

In the United States, massive volumes of individual-level data, called “big data,” are used for a variety of reasons, including marketing, intelligence gathering and political campaigns. Big data are also vital to public health efforts, such as improving population health, informing personalized medicine and transforming biomedical research. However, it can be challenging to use big data for health applications due to laws and concerns about individual privacy.

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