New research from Boston Medical Center (BMC) shows that parents desire easy access to financial services in places they trust that build upon their own efforts to create a better economic future for themselves and their children. Medical settings can meet these needs by embedding financial services within clinics and community settings to help create economic mobility, like BMC’s StreetCred program. Published in the Journal of Developmental and Behavioral Pediatrics, the study highlights approaches to instill and strengthen trust between families and institutions like schools, health care systems, and financial services. This trust-building is particularly important to improve access in communities of color, where institutional distrust and health inequity are critical concerns.